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Executive Leadership

Marc Willard, Founder and Chief Executive Officer

Marc has been solving difficult technical challenges since founding ColourPass Corporation in 1989 to pioneer complex digital imaging. Marc moved to the U.S. from England after positioning ColourPass as a worldwide leader in the digital imaging market. In 2004, Marc founded Certify while working as an Entrepreneur in Residence at Ricoh Innovations. At the time, Marc recognized that the absence of any meaningful hospital-physician interoperability was having a negative impact on the cost and quality of patient care in the U.S. Through extensive research and several significant technical achievements, Marc developed a straight forward solution to connect disparate IT systems using an appliance. Taking a fresh approach, Marc leveraged technology adapted from other industries to improve the delivery and quality of patient care. Marc’s unique solution has been tested in over 650 sites across the U.S., giving Certify the leading edge in meeting the challenges of meaningful health information exchange. Marc holds an HND in Electrical Engineering from Surrey University.

John Reed, Chief Technology Officer

John is a healthcare and insurance industry technology veteran with a track record of crafting simple-to-use products out of complex technology. John’s teams have designed medical device and software-based clinical examination systems for surgeons, casualty and workers compensation risk assessment systems for global insurance organizations, and the early development of medical applications based on virtual reality, eventually acquired by Sun Microsystems research labs. His executive experience includes service as Senior VP of Software Operations at Symyx Technologies, Senior VP of Product Development at Risk Management Solutions, Inc., and Director of Product Development at Greenleaf Medical Systems. In these roles, John has assembled and managed large, diverse engineering teams whose efforts have resulted in a number of innovations and market-leading applications. John holds a bachelor’s degree in Computer Science and an MBA, both from the University of Michigan and a master’s degree in Medical Informatics from Stanford University.

David Caldwell, EVP Sales & Marketing

Dave has a distinguished record of creating and leading highly successful sales and marketing organizations in the areas of medical devices, diagnostics and other healthcare technologies. He has managed major product launches and established direct sales and support organizations for start-ups as well as Fortune 500 companies. Most recently, he led a 230 professional, $1 billion healthcare sales organization at ThermoFisher Scientific. Prior to his position at ThermoFisher, Dave held executive sales and marketing roles with Quest Diagnostics, Baxter Healthcare and Focus Diagnostics where he demonstrated industry leadership and a strong customer orientation. Dave holds a BA from St. Olaf College, and an MBA from the Kellogg Graduate School of Management at Northwestern University.

Don Scott, Chief Financial Officer

Don has more than 30 years’ corporate experience in finance, operations and management, including executive roles as CFO, COO and CEO in various high-tech enterprises. He is also an angel investor in, and consultant to, a number of technology ventures, and sits on various boards of directors and advisory boards. Don spent 12 years at EMU Systems, Inc., a wholly owned subsidiary of Creative Labs, serving as COO, CFO and ultimately as president & CEO. Prior to that, he held a variety of senior financial and operational management positions with Xerox Corporation and its subsidiary companies, including 10 years as CFO of Versatec, Inc., a leading provider of engineering graphics products. Don has a bachelor’s degree in Mathematics and Economics and an MBA in Finance from the University of Rochester, New York.

George Morris, Vice President, Engineering

With over 20 years’ experience in the software industry George has built and lead software departments at a wide range of companies from startups to global pharmaceutical companies. George previously worked as Director of Scientific Information Systems within Research Informatics at Roche. Prior to Roche he worked as Director of Software Engineering at E-Loan. At both companies he introduced Agile methods to increase transparency and responsiveness of the software development teams. George also worked at various life science companies including Applied Biosystems, Celera Genomics and Genetic Health in roles ranging from Director to CTO. He has given numerous talks at various Agile conferences and at JavaOne. Previous to his career in software he designed stealth vehicles and performed high energy experiments. He received his degree in Applied Physics from the University of California, San Diego.